WE SOLVE WICKED MARKETING PROBLEMS
Doing things the old way in the new world will set you down on the wide road to nowhere. Contemporary Marketing Problems are wicked and there is a need for a new approach to solve them. Explorative Marketing is a philosophy and a process. Explorative marketing steers thinking into territories that help solve the wicked problems traditional marketing can’t- and offers a no bull, full on practical process to deliver the desired results. It emerges from the strong bond between the creative and analytics, and aims to shift paradigm from knowing to exploration, from guessing to analytics, and from on-offs to ever evolving marketing process. Make them care. Earn your attention.
THE LUCID APPROACH:
MULTIPLY BRAND LOVE AND BUSINESS RESULTS WITH EXPLORATIVE MARKETING.
EXPLORATIVE MARKETING COMBINES EXPLORING CULTURES, VALIDATING APPROACHES AND USING LATEST TOOLS TO OPTIMIZE YOUR STELLAR CONTENT.
Creativity is the number one factor for success, but let’s face it, it’s most often overlooked when it comes to growth marketing. We are firm believers in the fact that Shit doesn’t optimize. So why not do things better and take the best of both worlds? Our Lucid approach is a perfect union of brand building, kick ass creative and systematic growth tools.
Identify a wicked marketing problem. Find the right questions to ask. Explore the topic to find original foresight, insights and strategy. Understand the surrounding culture and available data to find alternative approaches to reach out to lost audiences. Reach for success.
Are we on the right path? Validate the hypothesis, the foresight, insight and strategy with a test audience. Understand the data and act accordingly. Build a custom team.
Create the attention grabbing campaign / content / experience based on the validated approach. Produce all pieces of the puzzle on one go: high-end films, graphic design, experiences or websites. And all growth marketing-ready, of course.
Once the campaign is ready to go, let’s let the growth wizard team loose.
Distribute, optimize and analyze. Catch the lost audiences, carry them on to your doorstep. Utilize your most cost-effective and scalable channels, convert attention into action.
Make the heads turn and the bells ring.
GREAT REASONS TO CALL US
EXPLORATIVE MARKETING ACT
Are you in the need of an Experience, Event, Film, Article, Festival, Product, Movement or a Campaign? Whatever it is that needs to be done to get the word out there, we’re here to help you stick out from the masses. To make sure we’ll reach the wanted attention, our growth wizards will distribute, optimize and analyze all the parts of the ACT.
Are you aiming high? Do you need to catch your target groups eye with a single marketing act? This one’s for you.
EXPLORATIVE MARKETING QUEST
Explore + Authenticate + Create + Optimize -phases
Identifying your wicked marketing problem
- Exploring the topic to find original foresight, insights and strategy
- Authenticate + validate first set of ideas based on foresight, insight and strategy. Test. Tweak.
- Deciding the key foresight, insight and strategy. (Conceptual Creative)
Go live. Let the growth hack wizards loose and work systematically on a monthly basis to gain the long-term goals.
Looking for a longer-term marketing comrade? Ready to go steady and focus on a systematic process that brings results and builds brand love? This one’s for you.
Explorative Marketing Workshop: one or two day package. You choose.
Philosophy: What is explorative marketing, what’s in it for your organizations and what is needed to execute these plans?
Process: We will show you the Promised Land and tell you how to navigate there.
Test Case. We will take 1-2 cases from your organization to use as test cases on what we have learned on day one.
We fastback them through the process to find actionable insight and a clear way of going forward. You will leave with a solid approach and tools to start executing.
Would you like to look at your brand, target groups and product through Lucid eyes? Are you in a dire need of inspiration? Are you still figuring out your wicked marketing problem? This one’s for you.
CITY OF HELSINKI: City Hall Lobby Makeover 2019
The Helsinki City Hall’s lobby was in a dire need of a renewal.
FUTURICE: FutuCafe Slush 2019
We got the honor of helping Futurice bring their famous FutuCafe concept to Slush with the awesome folks of Trash Design. The result, well, not trash, but close – in a good way of course.
FAZER: Sininen hetki
Lucid’s Saara Salama wrote and directed the TVC and Ellinoora’s music video for the one and only candy king, the iconic Fazer. Let’s jump into the beautiful but uncertain world of young lovers.
MINISTRY FOR FOREIGN AFFAIRS OF FINLAND: Brave enough to ride
We established #braveenoughtoride, a campaign featuring the top designers of Finland including Tebian, Liisa Riski and Ivana Helsinki and created a streetwear collection.
Wärtsilä is a business giant, a global leader that enables sustainable societies with smart technology. Interesting? Yup! Memorable? Not so much.
Wärtsilä, the true changemaker, were about to launch their digital program which aims to create a better and more sustainable world. What they needed was a film that would truly engage their employees and stakeholders.